When in the course of your bands business, it becomes necessary to cast off your old, crappy website and the confusing, unnavigable interface which you present to the world as your first impression, and to assume the powers of PHP, CSS, XML, RoR, and other technologies not yet invented in the pursuit of a highly compelling online experience, a more meaningful dialogue with your fanbase, and the glorious rewards of possibly higher merch sales, a decent respect to the opinions of webmasters everywhere requires that I should declare the causes which impel me to dream of a better way…