This blog began life as a chronicle of my life inside a touring band with a music/business idea. The early days were me writing about letting go of an old dream so that I could have a new one. Then it sort of turned into an autobiography of the last 8 or so years of my life - moving from the music business into the tech business, fatherhood, life and all that.

For the last 8 years I've worked with, thought about, and written about a variety of web technologies - Drupal, Rails, Linux, AWS. My LinkedIn resume is here. I still think and occasionally write about the music business and other personal things but lately I'm using this as a scratch pad to write about my new gig.

So welcome and please have a look around.

- Grubb, November 2016

First day of my job at my current employer (almost 7 years ago now) I crack open the company handbook to start onboarding. I remember it saying something like “Reservations are the lifeblood of this company” and thinking “wow, what does that mean?”

I’d had a job prior to this one that had some Stuff on AWS so I was familiar with the concept - something something pay upfront get reduced prices - but it as far from the lifeblood of the company. It was something the IT head took...

First day of my job at my current employer (almost 7 years ago now) I crack open the company handbook to start onboarding. I remember it saying something like “Reservations are the lifeblood of this company” and thinking “wow, what does that mean?”

I’d had a job prior to this one that had some Stuff on AWS so I was familiar with the concept - something something pay upfront get reduced prices - but it as far from the lifeblood of the company. It was something the IT head took...

I've been kicking around this thought for a year or so now - to the outsider a career in data looks like a technical path. The data practitioner learns SQL, how to query data stored in a database somewhere using SQL, and if you know enough SQL you can answer any question whose artifacts are stored in that database somewhere.

The reality is that SQL is the very last mile. SQL is code, and so it looks to the non-practitioner like the act of creation, like code written in any imperative...

I had a really organized map of things in my head I’d like to tell my younger self about FinOps last night. This morning it is gone. Let this be a lesson to me - jot some notes down. It was a primer course, from the point of view of a data person who was placed in charge of a FinOps practice - how to think about FinOps, what data are you going to need, what do the terms and costs mean, etc.

So what is FinOps?

Well, it’s the driest sounding topic that I’ve ever found incredibly...

I read an article earlier this week about lessons learned between $5MM and $100MM in ARR. To the layperson - this means growing a small company into a larger company, as measured by its yearly revenue.

One of the points in the article (maybe more, I don’t remember) was about hiring, and it referenced the old adage

A players hire other A players. B players hire C players…

While this sounds like one of those BS businessisms that some capitalist dude came up with, I absolutely...