Ignored By Dinosaurs analytics feed analytics What is a "data product"? https://www.ignoredbydinosaurs.com/posts/337-what-is-a-data-product <p>"Run your data team like it's a product team" was a common refrain at the DBT conference for the last two years. What does that mean? I am still figuring that out, but I have had an aha in the last few weeks about what a "data product" is, exactly.</p> <p>Your standard software development process requires two main components to deliver the Things - a software developer and her wits. She takes those wits and expresses them into a text editor, and thereby makes something from truly...</p> Wed, 21 Sep 2022 12:20:35 -0400 Tracking Pixels 101 https://www.ignoredbydinosaurs.com/posts/242-tracking-pixels-101 <p>So tracking pixels. They sound awful. They sort of are, but we all use them. One just fired off on you a minute ago when you loaded this page. That's how Google Analytics works its magic. But how do they work? <a href="http://www.ignoredbydinosaurs.com/2014/09/deconstructing-the-google-analytics-tag">The GA tracking code is Javascript</a> and doesn't say anything about an image pixel.</p> <p>Step inside...</p> <hr /> <h3>Dat JS</h3> <p>So that javascript does a few things, primarily it creates another javascript tag that pulls down the real "payload", which is a hackerish term for "a bigger ball of...</p> Sat, 04 Oct 2014 13:11:06 -0400 Deconstructing the Google Analytics tag https://www.ignoredbydinosaurs.com/posts/239-deconstructing-the-google-analytics-tag <p>If you're a web developer, I'm sure you've placed this snippet of code more into more than a few projects.</p> <pre><code class="language-html"><!-- Google Analytics --> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-XXXX-Y',...</code></pre> Wed, 03 Sep 2014 19:43:07 -0400